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우리나라 바이오·헬스 산업의
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교수

교수
교수 김혜진 (Kim, HyeJin)

기술경영학부 | 조교수

Marketing

  • hyejinkim@kaist.ac.kr

  • +82-(0)42-350-6316

  • N22, #605

  • Field of Study
    • Human voice (speech) analysis and applications in marketing
    • Machine Learning and applications in marketing
    • Bayesian Methods
  • Courses
    • Principle of Marketing (Undergraduate)
    • Marketing Research (Undergraduate)
    • Marketing Management (Graduate)
  • Education
    • Ph.D. in Business Administration (major: Marketing, minor: Statistics), The Pennsylvania State University (2013)
    • M.S. in Marketing, Texas A&M University (2007)
    • B.S. in Business Administration (dual degree in Economics), Korea University (2006)
  • Major Career
    • Assistant Professor, Department of Business and Technology Management, KAIST 2013-present
  • Key Papers
    • Hye-jin Kim, Young-Hoon Park, Eric T. Bradlow, and Min Ding (2014) PIE: A Holistic Preference Concept and Measurement Model. Journal of Marketing Research: June 2014, Vol. 51, No. 3, pp. 335-351.
    • Li Xiao, Hye-jin Kim, Min Ding (2013), An Introduction to Audio and Visual Research and Applications in Marketing, in Naresh K. Malhotra (ed.) Review of Marketing Research (Review of Marketing Research, Volume 10) Emerald Group Publishing Limited, pp.213 - 253