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우리나라 바이오·헬스 산업의
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교수

교수
교수 이의훈 (Lee, EueHun)

기술경영학부 | 교수

Marketing

  • danbee91@kaist.ac.kr

  • +82-(0)42-350-6319

  • N22, #507

  • Field of Study
    • Internet Marketing
    • Mature Consumer Studies
    • Hi-tech marketing
    • Professional Marketing Research
    • B to B marketing
  • Education
    • Ph.D., Marketing, in College of Business, Georgia State University, USA (1995)
    • M.B.A., Marketing, in College of Business, Seoul National University, KOREA(1984)
    • B.S., in Business administration, Seoul National University, KOREA(1983)
  • Major Career
    • Professor, Department of Business and Technology Management, KAIST [Mar. 2009– present]
    • Professor, IT School of Business, Information and Communications University (ICU), [Sept. 2006 –Feb. 2009]
    • Dean, School of IT Business, ICU [Dec. 2005– Jun. 2008]
    • Associate professor, School of IT Business ICU [Dec. 2005– Jun. 2008]
    • Associate professor, College of Business Administration, Sejong University [Mar. 2003-Aug. 2008]
    • Assistant professor, College of Business Administration, Sejong University [Mar. 1997-Feb. 2003]
  • Key Papers
    • Lee, E, Mathur, A, Fatt, CK, Moschis, GP, The timing and context of consumer decisions Insights from the life course paradigm, Marketing Letter, 23, 2012
    • Ryu, MH, Kim, S, Lee, E, Understanding the factors affecting online elderly users participation in video UCC services, Computer in human behavior, 25, pp. 619-632, May. 2009
    • Mathur, A, Moschis, GP, Lee, E, A longitudinal study of the effects of life status changes on changes in consumer preferences, Journal of the academy of marketing science, 36, pp. 234-246, Jun. 2008
    • Lee, E, Moschis, GP, Mathur, A, A study of life events and changes in patronage preferences, Journal of Business Research, 54(1), pp. 25-38, Oct. 2001
    • Lee, E, et al., Web Marketing Revolution, OneandOne Books, 2010
    • Lee, E, Kim, S, Mature Consumer Marketing of 21th century, Hyungseol Books, 2004
    • Lee, E, Kim, S, Mature Consumer Behavior, Hyungseol Books, 2003
    • Moschis, GP, Lee, E, Mathur, A, Strautman, J, THE CHANGING MATURE MARKETPLACE: Buying Habits of Baby Boomers and Their Parents, Wesport, Connecticut: Quorum Books, 2000