People

Faculty

교수
교수 허영은 (Huh, YoungEun)

기술경영학부 | 부교수

Marketing

  • younghuh@kaist.ac.kr

  • +82-(0)42-350-6320

  • N22, #309

  • Field of Study
    • Consumer Judgment and Decision Making
    • Self-control
    • Motivation
    • Hedonic Consumption
    • Food Consumption
  • Education
    • Ph.D., Marketing (Minor: Social and Decision Sciences), Carnegie Mellon University, 2013
    • M.S., Marketing, Carnegie Mellon University, 2009
    • M.B.A., Marketing, Seoul National University, 2006
    • B.B.A., Business Administration and B.A., French (Double Major), Korea University, 2003
  • Major Career
    • Associate Professor, Department of Business and Technology Management, KAIST, 2017-present
    • Assistant Professor, Department of Marketing, HKUST, Hong Kong, ​2013-2017
  • Key Papers
    • Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2016) “Selective Sensitization: Consuming a Food Activates a Goal to Consume its Complements,” Journal of Marketing Research, 53(6), 1034-1049.
    • Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2016) “More Similar but Less Satisfying: Comparing Preferences for and the Efficacy of Within- and Cross-Category Substitutes for Food,” Psychological Science, 27(6), 894-903.
    • Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2014) “Social Defaults: Observed Choices Become Choice Defaults,” Journal of Consumer Research, 41(October), 746-60.